Kwart abonnees zegt abonnement krant op bij komst gratis krant
12 september 2010 
246 Comments
Diverse krantenuitgevers zijn bezig met het ontwikkelen van een gratis kwaliteitsdagblad. Zo zijn er initiatieven van PCM, Het Financieele Dagblad en ondernemer Marcel Boekhoorn.
Uit het onderzoek blijkt dat 23 procent het krantenabonnement opzegt bij de verschijning van een nieuwe gratis krant, 13 procent twijfelt. Van de ondervraagden zegt 62 procent het abonnement te behouden, 3 procent weet het nog niet.
Een overgrote meerderheid van de ondervraagden (70 procent) denkt dat een gratis product even goed is als een betaald product. Maar 19 procent denkt dat een betaald product beter is, terwijl 2 procent juist denkt dat gratis dingen een hogere kwaliteit hebben.
Bron: http://www.destentor.nl
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